Tag Archives: endless possibility

Brunch #50… 8 Days until we tear the house down, rebuilding thought patterns, choosing love.

Good morning,

How much fun would it be if we tear down the framework of the titles we box ourselves into to explore pleasure and be more playful in our lives?  

I am so humbled by my experience at Sun In Bloom.  Everyday I receive notes and messages from people who’ve discovered Sun In Bloom and write to share how their experience affected them.

“Sweet Aimee! i just got back from overseas and am craving your amazing #glutenfree chocolate chip cookie sandwich like *crazy* tonight (usually it is your kale salad, sweet lady greens, impossibly delicious raw sauerkraut, etc) … just thought i would let you know, you fuel the desires and dreams of many…..” – Sun In Bloom Guest, Ford


“Hello! This might seem a little odd, but I ate at your restaurant once over the summer, and I fell absolutely, 100% in love with the food — so much so that I almost wanted to skip my plane out of New York that afternoon and just ask to volunteer and help you out for a while😉 (unfortunately, didn’t have the courage to ask!)” – Sun In Bloom Guest, Sarah

Falling into the traps of my self-limiting belief patterns that focus so intensely on the challenge, sacrifice, long hard road comes very easy to me.  But, life is just too short to succumb to old belief patterns that eclipse possibility.

Releasing these beliefs is my biggest desire and always a work in progress.

But in just 8 days, we are tearing the house down to rebuild.  I am so excited!  This is monumental for me and a symbol for letting go of inhibitions and fear to create space for possibility, growth, love and build a new structure for my personal beliefs.

Sun In Bloom – Brunch #50

Saturday & Sunday, December 17 & 18, 2011

10 AM – 5 PM

This weekend is big… it’s our 50th brunch in 2011!  I am in awe of what Sun In Bloom has brought to the Park Slope community and all of the support and love that you extend to us.  I am deeply grateful for the team we have here who give their all to ensure your experience is amazing.  And, I am thankful that everyday you encourage me to continue because of your deep gratitude for the color we add to your life.

My intention was to create an inviting space that offers people the experience of delicious food – food that is created with the intention to nourish and support a healthy body, mind and spirit, and a space you can just BE in.   

Although I choose to live a vegan lifestyle because this is what feels right for me, I am not here to judge you and say what works for me is right for you.  And what has been most fulfilling in my journey is that 98% of our repeating everyday guests are NOT vegan.  Yes, they eat meat and they LOVE Sun In Bloom’s cuisine!

So, I just want to extend the invitation to you to introduce Sun In Bloom to your friends and family who are ravishing meat eating self-proclaimed carnivores… they might discover that veggies, fruit, bean, and whole grains are quite delicious and satisfying and that they can eat meat and veggies too.   

Shitake Mushroom BLT

The Shitake BLT always wins the “meat-eater” over, as every weekend people tell me it tastes just like bacon.  Even mushroom haters love it!

It might be a fun experiment to spend a day where you tear down the framework of titles to explore pleasure, release judgement, and do things that stretch you to be completely playful.  

Happy holidays!

***Just an important reminder… Because renovations will not affect our kitchen, we want to create the opportunity to support you to jumpstart 2012. We will be here to help you make healthy food choices by offering juice, meal plans and orders to-go. You can either pick up food or we can deliver. Norwalk pressed juices are fresh for 3 days and most food can be packaged and is delicious for 3-5 days. Please stop by to pick up an order form and help support us through this transition.  You can also email us for a copy.  It’s important we know in advance that you will want Sun In Bloom food during these weeks so that we can staff appropriately.
Sending this with so much love,  Aimee

p.s. If you are on Facebook, please support us by LIKING our page. You can also follow Sun In Bloom on Twitter @suninbloom.  

This is where I share everyday news and pictures of our dishes.  I’m having lot of fun connecting with like-minded people and meeting wonderful new friends.  It would be fun to connect with you here too!

Brunch #33 Newsletter – Flipping the Switch… Exciting & Fun!

Do you ever find yourself spinning 2 completely contradictory stories at the same time and wonder why you are struggling to get ahead or make some simple changes in your life?   
A switch flipped for me this week and the light poured in… As soon as I became aware of 2 stories spinning all the time in my head, I realized there is hope to experience the balance I continue to desire. 
The 1st story is dismal, kind of pathetic.  I size myself up to be insecure, anxious, fearful, depressed, doomed and forever a lonely single woman.  It’s a story about not having enough and feeling unhappy and miserable.  
But I watched an interview with Danny Meyer, a great restaurateur here in NYC (owner of Shake Shack) and he highlighted three reasons to become a restaurateur:
1.  Do I really love the whole act of providing pleasure for other people or not?
2.  Do you really love the topic of food?  (and for me it is the conversation that food has a direct relationship to all of us living our best life)
3.  Are you a really competitive person – persistent and willing to stay the course?
Check, Check, Check.
These are all the reasons I love what I do.  And, then I started asking myself why I show up to my “job” everyday.  This led to the 2nd story, which is that my life is exciting, creative, expansive, pleasurable and that I am living the purposeful life I always dreamed about.  
Gosh, I love when the switch flips!  It marks the moment of a new beginning.  And new beginnings are EXCITING and FUN – there’s endless possibility.  
So, rather than continue playing both of these stories on repeat… I dug up the root to the unproductive storyline.  And the main contributing factor to this story has been my fear that I do not have enough money to keep Sun In Bloom afloat.  It’s been an absolute paralyzing fear since day 1, when pieces to this project did not come through as I had anticipated.  And the larger problem is that finance is not my strong suit or shall I say where I feel most comfortable.    
For example, when I opened I had no idea how to price food and just looked at the basic cost for raw materials and marked it up a little.  
I did not take into account that organic vegetables fluctuate in cost dramatically, the cost for labor, all of the time and energy that goes into our unique methods to sprout, soak and prepare food to serve it in highest potential form and make it with love to nourish you, and all the overhead costs for operating a commercial space on Bergen Street in Park Slope.  And, I completely overlooked that I would need to support myself in the venture as well.  (This is a powerful topic for another letter.) 
So, I learned quickly that my error would lead to Sun In Bloom going out of business if I did not make changes.  Rather than adjust the prices of our basic menu items (because of my fear I’d make you uncomfortable), I decided to apply the classic food costing rules to future products.  So now all of our fresh pressed juices, beautiful hand made nut mylks, smoothies, raw deserts, gluten free vegan baked goods, and everything else we’ve created beyond the basic lunch menu are truly priced reasonably to account for all the costs involved.   
Money is NOT my strong suit!  Naturally, rather than deal with the uncomfortable (my finances in this situation), I keep myself busy doing everything else that supports me to feel comfortable.  And this has all become a big conundrum, as I hardly feel comfort.
No more… I’m done pushing my fear and anxiety down.  It’s time to face “Anxious Scared Nelly” (my super-ego chatter- box living in my head) and create a program that will help support me to shine and live in my passion.  Yes!  Exciting… right?!
I think the golden key here is to look at your unproductive stories and dig up their roots.  As soon as you know what the problem is, you can choose a solution.  
Part of my solution includes weekly meetings I scheduled with Sun In Bloom’s accountant (if you need an accountant, I have found the best accountant!!!) to hold me in the conversation of money and make me more accountable and organized. 

It might become clear that I will need to look for investors/partners who have a passion for what we are doing and will want to be part of our growth. 

I will also analyze our prices and see that all costs reflect a price that can support Sun In Bloom’s overhead.  I want to create food that is accessible and comfortable for everyone to afford, but I want success for Sun In Bloom.  And I want to support you in evaluating your personal relationship with food and money.  Quality food IS expensive and like we choose to spend our dollar on a higher quality watch becasue it will last, I believe we should budget for quality food.  This is our health, our life!
The flip of this switch has already led to some powerful movement in both my personal life and for Sun In Bloom.  And the more ease I feel being in conversation with money, I will feel more empowered, space will open, and Sun In Bloom will expand in ways I cannot even anticipate.  
I have a feeling this is going to lead to some extra weight melting away too.  Yes, fear and anxiety lead to stress, which is stored in the body as fat.  And gosh, the amount of stress I’ve allowed myself to take on would had killed me with acid, if my body did not adjust itself to deal. Our bodies are amazing and powerful.  I am so grateful our bodies know how to adapt, but now it’s time I make choices that are loving and kind to my body.
Thank you for tuning in… Thank you for your support.  I am truly grateful everyday that you’ve come into my life.  
Enjoy this beautiful weekend and I hope to see you at Sun In Bloom for brunch!